- It gives you instant credibility, if it’s a well done site! Potential clients expect you to have a web site and are often disappointed if you don’t.
- It’s where people can immediately get more information about you after being exposed to your company name in a conversation, print ad or on a business card.
- You can reduce your printing, advertising and direct mail costs. The web is much more cost-effective than print media.
- Creative professionals (artists, writers, musicians) can use a web site to build a fan base and to create community.
- Does your competition have a web site? If they do, they may have an edge over you. If they don’t, the edge belongs to you.
- You can network with potential customers, clients, fans and allies all over the world. In 2001, the worldwide online population was 445.9 million and increased to 709.1 million by 2004. (Source: ClickZ.com)
- You can cut down on the amount of time you or your customer service reps spend on the phone answering questions, if you post information pages and FAQ’s (frequently asked questions) on your site.
- You can receive immediate customer feedback about your services or products.
- You can open an online store at a fraction of the cost of a “bricks and mortar” store. No rent, utilities and other overhead costs — just photos, detailed product information pages and a user-friendly shopping cart system.
- Your store is always open, 24 hours a day.
